Friday, March 23, 2007
I snapped this photo of the latest Tui billboard on the way to work this morning. Can you tell what it is advertising? This is a long-running ad campaign in which the left hand side of the billboard changes (it has a black background, but the photo has lightened it and picked up the fact that the previous lettering has been painted over). The right hand side is always the same - "yeah, right".
This phrase has come to represent Tui so much, that road signs pointing to their headquarters apparently read "Tui. Yeah, left".
Since I feature poetry on my blog regularly, I was rather taken by this version.
Posted by Catherine at 10:11 pm